TESTING & EVALUATION
At TVN we understand the need for testing content and evaluation. For that reason we have a license to an eye-tracking and facial coding tool to analyse viewability and attention; whether written, static or motion.
We identify ‘Areas of interest’ (AOIs) which we test against our benchmarks to help our clients visualise what’s been seen by their target audience.
For so much B2B content that sits on your website or via social, it’s hard to tell what worked and what didn't, so by biometric testing plus third-party distribution recommendations (where additional media budget allows), we are able to provide insights into what worked best and feed that insight into your next round of content.