PEOPLE & CAPABILITIES

PEOPLE & CAPABILITIES

Our role is like a coach, to help you inspire and bring out the best in your team. Our support falls into 5 areas: capability reviews, org design and optimisation; learning and development; succession planning; talent resourcing.

EXAMPLE: KIMBERLY CLARK

Kimberly Clark recognised that Marketing Communications was changing. It wanted to engage an audience rather than advertise AT them. It needed a progressive new approach to develop and deliver marketing campaigns, but it had to ensure that the marketing community were capable of delivering.

  • A new marketing process was designed, which included a 50-market roll-out plan in EMEA, APAC, North and South America over an 18-month period.
  • A global L&D plan was developed and the content was written for a combination of workshops, 1:1 training and seminars.

RESULTS

  • The positive improvement on marketing and the business was vast. The entire company embraced the new approach and marketing ROI improved by 16%.
  • Kimberly Clark

OTHER STRATEGY & RESEARCH

MARKETING STRATEGY

BRAND STRATEGY

MARKETING OPERATIONS

AGENCY MANAGEMENT

TESTING & EVALUATION