MARKETING OPERATIONS

MARKETING OPERATIONS

Operations inefficiencies have a profound cost on any business. Our goal is to help clients minimise ‘operational friction’ through clear process design and pragmatic implementation.

Our 'MarkOps' practice falls into three areas: process and workflow design, implementation and digital transformation.

EXAMPLE: GVC

GVC’s marketing operations were causing conflict and incurring unnecessary cost.

  • A process audit was conducted. Which revealed a combination of inefficiency in process and ambiguity in team members’ responsibilities.
  • A workflow process was developed and the organisation was restructured.
  • Capabilities were assessed, skill gaps identified and an L&D plan developed.
  • Technology resources were reviewed and recommendation made.

RESULTS

  • A pragmatic transition plan was adopted across multiple regions, with virtually zero disruption to the business.
  • GVC

OTHER STRATEGY & RESEARCH

MARKETING STRATEGY

BRAND STRATEGY

PEOPLE & CAPABILITIES

AGENCY MANAGEMENT

TESTING & EVALUATION