BRAND STRATEGY

BRAND STRATEGY

A brand is the DNA of an organisation. It determines how an organisation operates, it reflects how its people feel and represents the organisation to its customers and investors.

We offer support in 5 areas from brand architecture; expression and identity; portfolio analysis; brand roll-out plans and guardianship.

EXAMPLE: VODAFONE

In 2015, Vodafone UK was loss making and customer satisfaction was low. An overhaul of the brand strategy was required.

  • The entire project was scoped-out and leadership buy-in was secured.
  • A comprehensive research phase was completed to identify the fundamental brand challenges and opportunities for success.
  • The team then identified the optimal positioning for the brand, its expression and identity.
  • The brand was relaunched including overhauling all marketing materials, the website/e-commerce platform and retail outlets.

RESULTS

  • Customer satisfaction improved to #1 in Enterprise and #3 in Consumer.
  • EBITDA grew by 1.3%
  • Vodfone

OTHER STRATEGY & RESEARCH

MARKETING STRATEGY

MARKETING OPERATIONS

PEOPLE & CAPABILITIES

AGENCY MANAGEMENT

TESTING & EVALUATION